Iris Li

Branding Campaign + Motion Graphic

Assigned to create a promotional campaign for the York/Sheridan Joint Programme for Design.

Spiral_Book_Mockup_3.jpg
  Project Type: Branding Design    Duration: April 2019 (3 weeks)    Tools Used: Illustrator, Photoshop, Animate CC, After Effects CC

Project Type: Branding Design

Duration: April 2019 (3 weeks)

Tools Used: Illustrator, Photoshop, Animate CC, After Effects CC


 Above: Motion graphic preview.  Link to the final motion graphic video: https://drive.google.com/file/d/1cMIxZ7ihqQYwVweNEpoqOBzSn1A4vDDC/view?usp=sharing

Above: Motion graphic preview.

Link to the final motion graphic video: https://drive.google.com/file/d/1cMIxZ7ihqQYwVweNEpoqOBzSn1A4vDDC/view?usp=sharing

Screen Shot 2019-05-27 at 12.53.47 AM.png
postcard 2.png
Screen Shot 2019-05-27 at 12.53.58 AM.png
postcard1.png
Screen Shot 2019-05-27 at 12.53.53 AM.png
Research

Research

Created several mind maps outlining different design-related keywords that could be used in the final tagline of the campaign. The final keywords I came up with were: Unfold, Unleash, Unravel, Potential, Ideas, Mind.

IMG_6852.JPG
Visualizing the Tagline

Visualizing the Tagline

The final taglines were: Unfold your mind, Uncover your passion, and Unravel new ideas. All of these start with UN- to connect the three postcards together. The theme of unveiling and exposing a new way of creative thinking is the main message for the target audience.

IMG_6848.JPG
Character Design and Development

Character Design and Development

The main character is a young girl exploring what’s beyond a blank dark surface. To compliment the tagline “Unfold”, I used Adobe Animate CC to illustrate the character unfolding the blank sheet to reveal a fantasy universe composed of abstract shapes and lines. This portrays the creative mind thinking “outside the box”.

Screen Shot 2019-05-27 at 12.53.41 AM.png
Screen Shot 2019-05-27 at 12.54.20 AM.png